I need some advice from the Networking Gods of Reddit. I am new to tech sales and I am specifically asked to target service providers and we’re primarily a Cisco partner. I am NOT looking for handouts, just some information about how the community prefers to be sold to. Not a Sales “Engineer,” I am the much dumber Account Executive.
Here’s some things I’ve picked up so far:
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I have no idea what I am talking about
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I have a 2% chance of telling you something you don’t already know
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Of that 2% I have an 80% chance of being wrong
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Cisco is more expensive than most and there’s a big love/hate relationship
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Most don’t like VARs because the community believes they don’t really offer value
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You don’t want to talk to me, you want to talk to my engineers
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You’d like a quick response, quicker quotes
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Most importantly – LISTEN
I am not asking you how to do my job just merely trying to understand what you want from a VAR and how we could provide that to you specific to networking. If someone was reaching out to provide you a service, what would you like to see and how would you prefer to be contacted?
Mods delete as you wish, I didn’t see any rules specifically against this and looked through past posts and didn’t see too many posts on this topic in the last year.
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