Where did Checkpoint go wrong vs PANW? (Non Tech)

I have worked in IT Sales for a while right now.

A common them in Firewalls is the preference of fortinet(if low budget) or PANW(if high budget).

I see slower demand for Checkpoint - its been over a year since I sold one. PANW or Fortinet on the other hand, I keep getting inquiries and sales.

Reps from PANW are always organizing meetings and pitching it to us, while Checkpoint staff has never contacted my team unless we bring a lead to them.

I notice that Checkpoint is one of the apex cyber security companies but is it in a waning phase? like many legacy companies that started to bottleneck?

Anyone with experience evaluating performance of Checkpoint vs PANW or FTD?