Where is this trace route failing?

Backstory - we have a demo site hosted in AWS. This is accessible from everyone and is not restricted at all, but recently it stopped being accessible from inside our office (from our office IP address), but is still accessible everywhere else. . I haven't made any changes in the firewall, in fact I have no rules really, but the AWS guy I've been talking to says it's fine on his end.

So I did a traceroute to try to troubleshoot this a little bit, and this is what I got. I'm somewhat new to this level of troubleshooting, but if I understand correctly, all traffic is leaving the office just fine in route to AWS, but is failing once it hits AWS' IP Addresses.

Am I understanding this correctly? If our traffic internally is failing at AWS, then would that imply there's a rule within AWS that's blocking just our traffic? Or can traceroutes just stop when they hit firewalls? I suspect there's something in AWS, not in our office firewall, that's causing issues, but I need some help.

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Traceroute has started… traceroute to demo.meetingsmaker.com (52.7.237.8), 64 hops max, 72 byte packets 1 10.0.0.1 (10.0.0.1) 43.226 ms 12.179 ms 6.643 ms 2 50-207-232-161-static.hfc.comcastbusiness.net (50.207.232.161) 3.616 ms 6.062 ms 5.261 ms 3 50-203-1-61-static.hfc.comcastbusiness.net (50.203.1.61) 6.982 ms 31.028 ms 572.186 ms 4 68.86.176.141 (68.86.176.141) 8.925 ms 5.873 ms 4.315 ms 5 ae-30-ar02.goodslettvll.tn.nash.comcast.net (162.151.94.205) 361.102 ms 6.322 ms 7.403 ms 6 be-33132-cs03.56marietta.ga.ibone.comcast.net (96.110.43.89) 80.712 ms 22.120 ms 26.217 ms 7 be-2304-pe04.56marietta.ga.ibone.comcast.net (96.110.37.106) 12.562 ms 12.701 ms 18.736 ms 8 50.208.232.30 (50.208.232.30) 13.388 ms 17.378 ms 14.361 ms 9 54.239.105.83 (54.239.105.83) 16.163 ms 16.084 ms 13.377 ms 10 54.239.104.37 (54.239.104.37) 12.721 ms 13.197 ms 12.470 ms 11 * * * 12 54.240.229.217 (54.240.229.217) 79.129 ms 363.520 ms 159.322 ms 13 * * * 14 * * * 15 * * * 16 * * * 17 * * * 18 * * * 19 * * * 20 * * * 21 * * * 22 * * * 23 52.93.28.216 (52.93.28.216) 35.887 ms 26.084 ms 25.962 ms 24 * * * 25 * * * 26 * * * 27 * * * 28 * * * 29 * * * 30 * * * 31 * * * 32 * * * 33 * * * 34 * * * 35 * * * 36 * * * 37 * * * 38 * * * 39 * * * 40 * * * 41 * * * 42 * * * 43 * * * 44 * * * 45 * * * 46 * * * 47 * * * 48 * * * 49 * * * 50 * * * 51 * * * 52 * * * 53 * * * 54 * * * 55 * * * 56 * * * 57 * * * 58 * * * 59 * * * 60 * * * 61 * * * 62 * * * 63 * * * 64 * * *