Unable to Get Into ROMMON Cisco Catalyst 9300L PoE

I have a new Cisco Catalyst 9300L PoE that I did a factory reset on. When I reboot the switch it goes into this mode:

switch:

I am unable to get into ROMMON mode for some reason. I also tried to TFTP the latest image via TFTP server and get "Write access to "flash" is unsupported.

Current ROMMON image: Primary

A few other items:

flash: ro flash

bootflash: ro system partition

​

Any assistance would be great!

Thanks,