Hello, I work for an ISP company as a Marketing and Sales officer, i live in a third world country/city, the internet here is expensive, the quota that we( the companies) give on the internet is very, very limited, we provide internet for home users -ADSL service-, in the past couple of years, we started to provide VDSL service, we are the only company in the area to provide this service.
As i mentioned before, the quota is very limited, and its consumed daily, meaning that we provide you with a 7,9,11,13 or even 20 GB per day only. with VDSL service we wanted to be unique, we market and sell our new service as an unlimited quota option, meaning that you can download 100GB per day, 200 GB, 1 TB, but that is not really the case, you see because 90% of the locals barely download over 15GB per day here, we say it's unlimited, but those few people who download over 20-25 GB per day on regular basis, we remove them from our system. I do not like this, its a company's policy, im trying to change it by setting "packages" for the VDSL service, for example 500 GB- 700 GB- 1TB-2TB packages for end-users, instead of treating them all the same, why not divide them into clusters and gain money? we currently charge a fix amount of 21.5 USD for the VDSL service, my suggestion was to proivde 14.5 USD for users with low data usage, 21.5 USD for users with average data usage, and 26USD for users with high data consumption, my idea was rejected because " they dont want their income to decrease by selling 14.5 USD" Since the situation in the country where i live is difficult, most people here are poor, the company have this idea that all customers will change their package to the lowest one (14.5 USD), but i think that having 5000 customers paying 14.5 is better than having 3000 current customers who pay 21.5, most people refuse our VDSL service because they say its too expensive for them, how do i convince the board that this is a viable solution?
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