Cisco 2960G won't boot from new IOS

I am trying to upgrade the IOS on my switch, and it won't let me. I altered the boot system to boot from a file in the flash. I have already tftp'd the new IOS to the switch's flash and saved the configuration, but still, the old IOS startsup... This is the show boot command

https://gyazo.com/2b54b76404fba34fccf3fd19bbf643ee

EDIT: The IOS file is a .tar not .bin, is that why this doesn't work?