Activating custom profile on Cisco C1111

We have a custom APN on BELL to have our cell connections drop into the fiber MPLS.

I've created a custom profile and used the cli to activate and set it as default data profile, but it won't activate.

I can see it has a good signal and shows connections to cell towers, etc.

I have disabled the lte firmware auto-sim and manually set it "cellular 0/2/0 lte firmware-activate 2" Firmware 2 is Bell

Profile Information

Profile 1 = INACTIVE* **

PDP Type = IPv4v6 Access Point Name (APN) = inet.bell.ca Authentication = None

Profile 2 = INACTIVE

Profile 10 = INACTIVE

PDP Type = IPv4 Access Point Name (APN) = CUSTOM.APN.NAME.HERE Authentication = None